Durban-based Home concept accounts manager Pankie Silwanyana. PHOTO: dti

Africa Business In The News South Africa

Companies happy with steady progress at Ghana international trade fair, says dti

PRETORIA, March 5 – South African business people showcasing their products and services at the Ghana international trade fair currently underway in Accra are pleased with the steady progress they are making in their efforts to access the market in Ghana, the trade and industry department (dti) said.

The business people, whose participation in the trade fair had been funded by the dti, expressed satisfaction with the exposure their companies were receiving at the popular trade fair since it started on February 28, dti spokesman Sidwell Medupe said.

“They are optimistic of returning to South Africa next week with a notable number of deals, trade leads, and orders that will see them exporting products to Ghana and other countries in the near future,” he said.

Durban-based kitchen cupboards manufacturer Home Concept accounts manager Pankie Silwanyana said his company’s cupboards would soon be making their way to Ghana. This was as a result of the interest shown by 15 contractors looking to partner with his company or to buy his products.

“It is really a great show and a very positive one. The interest in our cupboards is very high. This is exactly what we came to Ghana for. We wanted to meet contractors who would partner with, and buy from us. I am extremely enthralled by the response we are getting. This is the first time that we are attending a show with the dti,” he said.

The company already had customers in Uganda, the Democratic Republic of Congo, Mozambique, and Botswana, and he was optimistic they would soon be doing business in Ghana, Silwanyana said.

CEO of House of La RicMal, a wine making company, Malcolm Green lauded the collaboration between the dti, the international relations and co-operation department, and business for making it possible for medium-sized businesses to showcase their products outside South Africa. International shows were important for the growth and development of the South African economy, he said.

“Four years ago we attended the Ghana international trade fair for the first time and we later exported our first order. This was not going to be possible without support from government. This type of market access support from government remains critical for black businesses to sustain their growth and develop their brands. It is evident that these shows are good investments in the economy. I am optimistic that by the end of the show we will have a good story to tell about the Ghanaian market,” Green said.

One of the popular exhibition stands in the South African Pavilion belonged to Fred Footwear from Port Elizabeth. The company’s range of products, which included school shoes, designer, formal and casual shoes, leather sandals, and safety shoes had caught the attention of many people visiting the exhibition.

Fred Footwear managing executive Rolland Eboru said it had been a good show so far. In addition to individual visitors interested in buying their products, Eboru said he was about to conclude an order for about 300 pairs of shoes, and was confident that other leads he acquired would turn into orders. The trade fair runs to March 7.

– African News Agency (ANA)

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