CAPE TOWN, September 18 – Cape Town City are facing a battle to be allowed to continue their recently-announced sponsorship deal with an international sports betting company.
The high-flying Mother City club confirmed SportPesa, who already partner with clubs in Africa and England, including Everton, as their sponsor on August 11.
The Citizens turned out the next day in an MTN8 match against Polokwane City with the betting company’s logo displayed on their jerseys.
However, this was done without a green-light from the Premier Soccer League (PSL), who are said to reserve betting company sponsorship platforms for themselves.
The PSL have reportedly already turned down three clubs who had been looking to partner with betting companies and as such, several of Cape Town City’s rivals clubs have been upset by their apparent flouting of the regulations.
“John Comitis [City chairman] was part of the executive committee meeting that turned down one of those approaches,” a source told the City Press.
“The league must approve every sponsor that comes along, and this was not the case with City. The issue here is that all clubs can benefit from these kinds of arrangements, like with the broadcasting deal, instead of one or a few clubs.”
A hearing involving the Cape Town club and the league took place late last week, but having failed to come to a conclusive ruling, the matter will now be going to arbitration.